Robinhood: free to trade, $1.3B a quarter
Source: Robinhood Q2 2026 results release (Jul 29 2026).
Sharad Patel · FIN 4395.001 · Presentation 1 · October 15, 2026 · Academic use; not affiliated with Robinhood Markets, Inc.
1
A U.S. app-based brokerage: investing, crypto, banking in one app
$0 commission per stock trade
28.4M funded customers hold ~$13K on average
Robinhood grows by pulling money in, not by charging fees
Business model · Competition · Risks · Verdict · Recommendations
Source: Robinhood Q2 2026 release (Jul 29 2026); Form 10-Q Q2 2026, KPIs (Jul 30 2026); August 2026 operating data (Sep 10 2026); FY2025 Form 10-K.
Note: Platform assets incl. ~$50B advisor (RIA) assets (~$11.2K ex-advisor). Churn = balance ≤ $0 and no trade for 45 days. Proxy = stand-in measure.
2
$13.0K
platform assets per funded customer ($369B ÷ 28.4M)
Churn
Q2: 0.4M of 27.4M (~1.5%/qtr) · FY2025: 1.7M of 25.2M (6.7%), up from 0.9M · zero-balance accounts only
Keep
Gold 17% of customers · 3% IRA match (up to $225) · 5-yr transfer-bonus clawback
Win
Referral stock + 1% transfer match (up to 3%, promo)
28.4M
funded customers · Q2: +0.9M new, +0.2M returning, +0.3M acquired, −0.4M churned
$369B
platform assets
$21.7B
net deposits Q2 (28% annualized) · Aug $4.0B (14%) = proxy for staying
> 1M
international customers
U.S.: substantially all revenue
UK
EU
Canada
Singapore
Free is not free: trades pay 59%
Transactions, interest and other revenues make up Q2 2026 revenue
Business model · Competition · Risks · Verdict · Recommendations
Source: Robinhood Form 10-Q Q2 2026, Note 6 (Jul 30 2026); Rule 606 report Q2 2026 (Jul 28 2026).
Note: PFOF = payment for order flow. 342 + 156 + 129 + 100 + 49 = 776; 54 + 42 + 47 = 143. Proxy = fees companies pay to reach their shareholders.
3
How PFOF pays
Customer
Robinhood
Market maker
order, $0
routes order
pays
$471M
options + equities, mostly PFOF · 36% of Q2 revenue
59%
$776M
Transactions
30%
$389M
Net interest
11%
$143M
Other revenues
Options 342
Event contracts 156
Equities 129
Crypto 100 · Other 49
Margin 215
Cash & other 174
Gold 54
Proxy 42
Other 47
(paid by companies)
Q2 2026 net revenue, $M · total 1,308 = 776 + 389 + 143
Zero commission is the entry ticket
What keeps customers: one app, six product lines, lowest big-broker margin, Gold
Business model · Competition · Risks · Verdict · Recommendations
Source: Robinhood Q2 2026 release (Jul 29 2026); Form 10-Q Q2 2026, Note 6; FY2025 Form 10-K, Item 1.
Note: Gold perks from robinhood.com/gold (accessed Oct 13 2026). Adj. EBITDA = EBITDA excluding stock pay and one-offs.
4
4.8M
Gold subscribers · 17% of customers
$5/month · $54M revenue in Q2 (4% of revenue)
What Gold adds
3.6% APY on cash · 3% IRA match (up to $225) · $0.35 index-option contracts (vs $0.50)
ONE APP
Investing
Crypto
Event contracts
Retirement
Banking
Gold Card
Strategies advisory
Legend (desktop)
CORE COMPETENCIES
>50%
new customers: first brokerage
57%
adj. EBITDA margin, self-built back office
13
business lines above $100M a year
Management plans three pillars to keep growing
Each pillar with its Q2 2026 KPI
Business model · Competition · Risks · Verdict · Recommendations
Source: Robinhood Q2 2026 release (Jul 29 2026); Form 10-Q Q2 2026 (Jul 30 2026).
Note: Prior-year options bar derived from +50% YoY; Gold 3.48M as reported (10-Q). Wallet share = share of a customer's financial business held with one company.
5
774M
options contracts, +50% YoY
~516M
Q2 2025
774M
Q2 2026
Active traders
4.84M
Gold subscribers, one wallet-share lever, +39% YoY
3.48M
Q2 2025
4.84M
Q2 2026
Wallet share
Keeps clientele: Gold, banking, card, retirement
> 1M
international funded customers
UK
EU
Canada
Singapore
Global ecosystem
Robinhood is broadest; Schwab accounts hold ~26× more
All six product lines, but far smaller balances than Schwab
Business model · Competition · Risks · Verdict · Recommendations
Source: each firm's latest release or filing (Q2 2026; Schwab monthly activity, Aug 31 2026).
Note: Log scale. Denominators differ: Robinhood funded customers (incl. ~$50B RIA assets), Schwab active accounts ($334K ÷ $13.0K = 25.7×); hollow = proxy.
6
$1K
$10K
$100K
$1M
3
4
5
6
Product lines offered (count, of 6) →
Fidelity: account count not in Q2 update ($19.9T AUA)
Assets per customer or account, $ (log scale)
Robinhood $13.0K
Schwab $334K
Coinbase $32.4K (proxy)
Webull $5.6K
eToro $4.5K
SoFi $2.9K (proxy)
~26×
Schwab assets per account ($334K) vs Robinhood per funded customer
Ties or beats every rival on commission
Rivals win elsewhere: scale, advice, crypto depth, lending, reach, subscription price
Business model · Competition · Risks · Verdict · Recommendations
Source: firms' pricing and margin-rate pages (accessed Oct 13 2026); Q2 2026 releases and 10-Qs.
Note: n/d = not disclosed. Margin rates as of Sep 17–Oct 1 2026 (Webull: Mar 31 2026, before the Sep 16 hike), rounded; exact rates in appendix.
7
$0 commission per options contract at Robinhood · $0.65 at Schwab and Fidelity
| Robinhood | Schwab | Fidelity | Webull | Coinbase | SoFi | eToro (US) | |
| Options / contract | $0 | $0.65 | $0.65 | $0 | n/d | $0 | $0 |
| Margin at $25K | 5.3% | 11.6% | 11.6% | 8.7% | n/d | 9.8% | n/d |
| Makes money from | Trades 59% | Interest + fees | n/d (private) | Order flow 57% | Transactions 49% | Lending 59% | Trading ~62% |
| Robinhood loses on | n/a | scale | scale, advice | subscription price, Premium margin 5.00% | crypto depth | lending | global reach |
Similar: Webull also lives on order flow. Different: Schwab and SoFi live on interest and lending.
Rates help now; court rulings are the risk
Four risk layers, sized where Robinhood discloses the number
Business model · Competition · Risks · Verdict · Recommendations
Source: Fed FOMC statement (Sep 16 2026); Robinhood Form 10-Q Q2 2026, Item 3; FY2025 10-K, Item 1A; court dockets (Oct 13 2026).
Note: bp = basis point = 0.01 percentage point.
8
MACRO
±$350M
net revenue over 12 months per 100 bp · rates help now
Trading 59% of revenue (54% a year ago) · crypto revenue −38% to $100M
REGULATORY
≥ 8 states
event-contract cases · $156M a quarter ≈ $624M a year exposed
SUPPLY CHAIN
16%
of Q2 revenue from one market maker (Citadel)
OTHER
$21.6B
margin book: credit losses in a sell-off · outages · cyber-attacks · key people
Rivalry is intense; the supplier risk is concentration
Buyers hold power at sign-up; new entrants face a licence wall
Business model · Competition · Risks · Verdict · Recommendations
Source: Rule 606 report Q2 2026 (Jul 28 2026); 10-Q Q2 2026; FY2025 10-K, Item 1A; RHF fee schedule; robinhood.com transfer-bonus page (Oct 13 2026).
Note: Five Forces = Porter's framework. Citadel is a payer: it pays Robinhood for order flow.
9
New entrants
MEDIUM
Suppliers & payers
CONCENTRATED
Substitutes
MEDIUM
Buyers
HIGH AT SIGN-UP
Rivalry
HIGH
78%
of June options orders: Citadel and Dash/IMC · Citadel pays ~16% of revenue
1–3%
transfer bonus at sign-up · once in: $100 exit fee, 5-yr clawback
Licences
clearing and capital rules: the entry wall
Viable: yes, conditional on three variables
Trading volume, the rate cycle and event-contract rulings
Business model · Competition · Risks · Verdict · Recommendations
Source: Robinhood Q2 2026 release (Jul 29 2026); Form 10-Q Q2 2026 (Jul 30 2026).
Note: SWOT = strengths, weaknesses (internal); opportunities, threats (external). $13.0K = platform assets per funded customer, incl. ~$50B advisor assets.
10
Strengths
28.4M funded · 57% adj. EBITDA margin
Weaknesses
$13.0K per customer · 59% from trading
Opportunities
Retirement · > $3B banking · > 1M abroad
Threats
−$350M per 100 bp of cuts · $156M/qtr in court · Schwab/Fidelity scale
Three changes management has not made yet
Each has a metric and a dollar weight
Business model · Competition · Risks · Verdict · Recommendations
Source: Robinhood Q2 2026 release; Form 10-Q Q2 2026, Note 6; robinhood.com/gold (Oct 13 2026); author's calculations.
Note: Rec 1: 30% × 28.4M − 4.84M = 3.68M × $60. Rec 2: Gold 54 · proxy 42 (seasonal, paid by companies) · other 47. Rec 1 sits inside rec 2.
11
1
17%
≥ 30%
trend
24–29%
Household Gold tier
+$221M
revenue a year, upper bound (~$173M at realized price)
2
$572M
≥ $1.2B
Other revenues target
+$0.6B
a year, roughly double; dollars, not a share
3
$156M/qtr
≤ 25%
Disclose, then cap
$156M
a quarter exposed · disclose from Q1 2027, then cap · federal loss = all
Proceed to Phase 2, subject to 3 checks
Business model · Competition · Risks · Verdict · Recommendations
Source: Robinhood IR (Oct 1 2026); Federal Reserve FOMC calendar; supremecourt.gov docket 26-338 (Oct 13 2026).
Note: FOMC = the Fed committee that sets the policy rate. Phase 2 = Presentation 2: financials and valuation. Thresholds are the author's judgment.
12
RECOMMENDATION TO THE BOARD
Why it can work: $0 trading + broadest app + 57% margin; risk = rates and courts
Oct 27 Q3 results: stop if net deposits < 10% annualized and options < 774M
Oct 28 FOMC: each 100 bp cut = −$350M a year
Nov 13 Nevada answers No. 26-338: review denied = model $156M impaired
Questions?
Key figures: Q2 2026 at a glance
Appendix
Source: Robinhood Q2 2026 release (Jul 29 2026); Form 10-Q Q2 2026 (Jul 30 2026); August 2026 operating data (Sep 10 2026); Rule 606 report Q2 2026.
Note: $384B = $383.7B rounded. Shares are of $1,308M Q2 2026 net revenue and may not sum to 100% due to rounding.
13
| Metric | Value | As of | Source |
| Net revenue | $1,308M | Q2 2026 | Q2 release |
| Transaction-based revenue | $776M (59.3%) | Q2 2026 | 10-Q Note 6 |
| Options · event contracts · equities · crypto · other | $342M · $156M · $129M · $100M · $49M | Q2 2026 | 10-Q Note 6 |
| Net interest revenue | $389M (29.7%) | Q2 2026 | 10-Q Note 6 |
| Other revenues (incl. Gold $54M) | $143M (10.9%) | Q2 2026 | 10-Q Note 6 |
| Funded customers | 28.4M → 28.6M | Jun 30 → Aug 31 2026 | Q2 release; Aug data |
| Platform assets | $369B → $384B | Jun 30 → Aug 31 2026 | Q2 release; Aug data |
| Platform assets per funded customer | ≈ $13.0K | Jun 30 2026 | $369B ÷ 28.4M |
| Net deposits | $21.7B (Q2) · $75.7B (LTM) | Q2 2026 | Q2 release |
| Gold subscribers | 4.8M (17% of funded) | Jun 30 2026 | Q2 release |
| ARPU, annualized | $187 | Q2 2026 | Q2 release |
| Adj. EBITDA margin | 57% ($741M ÷ $1,308M) | Q2 2026 | Q2 release |
| Options contracts traded | 774M (+50% YoY) | Q2 2026 | Q2 release |
| PFOF, options + equities | $471M (36% of revenue) | Q2 2026 | 10-Q Note 6 |
| Event-contract revenue | $156M (12% of revenue) | Q2 2026 | 10-Q Note 6 |
| PFOF on stocks, share of the spread | 12.35% (regular hours) | Q2 2026 | Rule 606 report |
| Citadel: non-directed options orders · revenue | 45.6% (June) · 16% (Q2) | Q2 2026 | Rule 606; 10-Q |
| Net revenue sensitivity to rates | ±$350M per 100 bp | Jun 30 2026 | 10-Q Item 3 |
| International funded customers | > 1M | Jun 30 2026 | Q2 release |
| Churned funded customers | 0.4M (~1.5% of 27.4M) · FY2025 1.7M (~6.7%) | Q2 2026 | 10-Q KPI table; 10-K |
Competitor detail: fees, scale and revenue mix
Appendix
Source: firms' pricing and margin-rate pages (accessed Oct 13 2026); revenue mix from Q2 2026 releases/10-Qs and Schwab FY2025 10-K.
Note: Quoted prices and rates keep the firm's published precision. n/d = not disclosed. AUA = assets under administration.
14
| Robinhood | Schwab | Fidelity | Webull | Coinbase | SoFi | eToro (US) | |
| Stock/ETF commission | $0 | $0 | $0 | $0 | n/a (not disclosed in cited sources) | $0 | $0 |
| Options, per contract | $0 (index $0.50; $0.35 Gold) | $0.65 | $0.65 | $0 (index $0.50) | n/d | $0 | $0 |
| Margin rate at $25K | 5.25% (Sep 17 2026) | 11.575% (Sep 18 2026) | 11.575% (Sep 18 2026) | 8.74% std / 5.00% Premium (Mar 31 2026) | n/d | 9.75% (Oct 1 2026) | n/d |
| Subscription | Gold $5/mo | none | none | Premium $3.99/mo | n/a (not disclosed in cited sources) | SoFi Plus $10/mo | n/d |
| Customers (own definition) | 28.4M funded | 40.1M accounts | n/d | 5.13M funded | 7.6M monthly users | 15.8M members | 4.28M funded (worldwide) |
| Assets | $369B | $13.41T | $19.9T (AUA) | $28.5B | $245.9B | n/d | $19.2B (AUA) |
| How it makes money | Trades 59% · interest 30% · fees 11% (Q2) | Net interest, asset-management fees, trading, bank-deposit fees (FY2025 10-K) | n/d (private; no segment mix) | Order-flow rebates 57% · interest 22% · handling charges 17% (Q2) | Transactions 49% · subscriptions & services 46% (Q2) | Lending $725M of $1,219M ≈ 59% (Q2) | Equities, commodities, FX trading ≈ 62% of net contribution (Q2) |
| One-line verdict | – | wins options & margin price; loses scale | wins same prices; loses scale & in-person advice | wins scale; loses subscription price and Premium margin (5.00%, Mar 31 2026) | wins breadth (6 vs 3 lines); loses crypto depth | wins trading; loses lending | wins U.S. scale; loses global reach |
Sources
Appendix
Source: author's source log (quotes and page references available on request).
Note: All figures as filed or accessed on the dates shown.
15
Robinhood filings
Q2 2026 results release (Jul 29 2026) · Form 10-Q Q2 2026 (filed Jul 30 2026) · FY2025 Form 10-K (filed Feb 18 2026) · August 2026 operating data (Sep 10 2026) · Q3 results-date notice (Oct 1 2026) · Rule 606 report Q2 2026 (Jul 28 2026)
robinhood.com (accessed Oct 13 2026)
Gold · margin rates · trading fees / fee schedule (incl. $100 outgoing ACATS) · referral program · account-transfer bonus · IRA match · newsroom (Mar 17 2025, Mar 4 2026, Aug 10 2026, Sep 8 2026, Sep 29 2026)
Denominators (s6)
Robinhood/Webull/eToro funded customers or accounts · Schwab active accounts · Coinbase monthly transacting users · SoFi members.
Regulators & courts
Federal Reserve FOMC statement Sep 16 2026 + calendar · SEC Release 33-11377 (Jun 12 2025) · FCA Dear CEO letter (Dec 13 2017) · ESMA MiFIR Art. 39a · Ninth Circuit No. 25-7831 (Aug 28 2026) · Supreme Court docket 26-338 · W.D. Mich. 1:26-cv-00730 stipulated order (ECF 50, Sep 4 2026) · CourtListener dockets (NJ, MA, WA, WI, KY, CA)
Competitors
Schwab (monthly activity Sep 15 2026; pricing; margin; crypto page; FY2025 10-K; Q3 2019 10-Q; Oct 1 2019 release) · Fidelity (Q2 2026 business update; commissions & margin) · Webull (Q2 2026 release Aug 19 2026; pricing; margin; subscription FAQ) · Coinbase (10-Q Q2 2026) · SoFi (Q2 2026 release Jul 29 2026; Invest fee schedule; SoFi Plus) · eToro (Q2 2026 results Aug 11 2026; US fees) · Interactive Brokers (Sep 2026 metrics; pricing; margin rates) · Public.com
Glossary and notes
Appendix
Source: slide footnotes and speaker notes.
Note: Terms marked * are defined aloud on first use.
16
Brokerage* = a firm that trades investments for customers
Zero commission* = no fee per trade
Funded customer* = money in an account or a trade in the last 45 days
Platform assets* = customers' money, not Robinhood's
Net deposits* = new money in minus money out
Gold* = Robinhood's $5-a-month subscription
PFOF* = payment for order flow: a market maker pays the broker for orders
Market maker* = a wholesaler ready to buy or sell
Bid-ask spread* = the gap between buying and selling prices
Options* = contracts giving the right to buy or sell a stock at a set price
Event contracts* = yes-or-no contracts on outcomes
Net interest revenue* = interest earned on customer cash and margin loans
Margin* = money lent to customers against their stocks
Proxy* = a stand-in measure (net deposits stand in for customers staying)
IRA* = individual retirement account (tax-advantaged)
Clawback* = a bonus taken back if the money leaves within 5 years
Order flow* = customers' buy and sell orders, which market makers pay to receive
Clearing* = settling trades and holding the collateral behind them
Family hub* = a family accounts view, announced Mar 4 2026, not launched
Phase 2* = Presentation 2: financials and valuation
Nevada* = Nevada's gaming regulators, who won the Ninth Circuit appeal (No. 25-7831)
Referral stock = free shares given to a customer who invites a friend who funds an account
Transfer-match = a cash bonus equal to a % of assets moved in from another broker
MiCA / MiFID = the EU's crypto-asset and investment-services licensing regimes
MAS = Monetary Authority of Singapore
APY = annual percentage yield
Churn = share of customers who leave in a period; Robinhood counts a customer as churned when the balance is ≤ $0 with no transaction for 45 days, so leavers who keep a balance are not counted
n/d = not disclosed
Returning = a churned customer who funds an account again (the 10-Q's "resurrected")
Acquired = customers added by buying a company (WonderFi, Canada, Jun 1 2026)
Yield = interest rate earned on a balance
Cash sweep = customers' uninvested cash moved to partner banks; Robinhood keeps the spread between the bank rate and the rate paid to customers
Securities lending = lending customers' shares to short-sellers for a fee
Segregated cash = customer cash held in protected accounts as regulators require
Proxy revenue = fees companies (issuers), not customers, pay Robinhood's Say Technologies unit to send shareholder-vote materials and tally the votes; seasonal: $42M of H1 2026's $50M came in Q2
ARPU = average revenue per user, annualized ($187 in Q2 2026)
Glossary and notes (continued)
Appendix
Source: slide footnotes and speaker notes.
Note: Terms from slide footnotes.
17
Prediction markets = the app section where event contracts trade
Adjusted EBITDA = earnings before interest, taxes, depreciation and amortization, excluding stock pay and one-offs (Robinhood's definition)
AUM = assets under management
Self-clearing = Robinhood settles its own trades instead of paying a clearing firm
Wallet share = the fraction of a customer's total financial business (investing, saving, spending) that sits with one company
Perpetual futures = futures contracts with no expiry date
Cboe = the options exchange operator
AUA = assets under administration
Interchange = the fee a merchant's bank pays the card issuer on each card purchase (part of SoFi's and Robinhood's card businesses)
Net contribution = eToro's revenue after the cost of crypto sold and margin interest
Handling charges = Webull's per-order fees on some products
n/a = not disclosed in the sources cited
Fed funds rate = the overnight rate the Fed targets
FOMC = the Fed committee that sets it
Basis point (bp) = 0.01 percentage point; 100 bp = 1 point
Order Competition Rule / Reg Best Execution = 2022 SEC proposals that would have forced auctions for retail orders and tightened "best price" duties
FCA = UK Financial Conduct Authority
CFTC vs SEC vs state gaming regulators = the CFTC regulates event-contract exchanges; the SEC regulates stock/option brokers; states regulate gambling and argue sports contracts are bets
Supreme Court petition (cert) = a request for the Court to hear the case;
merits = the ruling on the case itself
Clearinghouse = the central counterparty that settles trades
Kalshi = KalshiEX LLC, a CFTC-regulated exchange that lists event contracts Robinhood offers (with Rothera, Crypto.com and ForecastEx)
Margin book = margin loans customers owe Robinhood at period end
Five Forces = Porter's framework: supplier power, buyer power, substitutes, rivalry, new entrants
Rule 606 = the SEC rule requiring brokers to publish where they route orders and what they are paid
FINRA = the brokerage industry's self-regulator
Payer concentration = a large share of revenue or orders tied to one counterparty; here Citadel, which pays Robinhood for order flow
SWOT = Strengths, Weaknesses (internal) · Opportunities, Threats (external)
Run-rate = Q2 2026 revenue × 4
Contested states = states where Robinhood is in event-contract litigation (s8 list)
Upper bound = assumes every new subscriber pays the $5 monthly price
Adoption rate = Gold subscribers ÷ funded customers (Robinhood's own KPI)
Trend = Gold growth continued at last year's pace (+1.36M a year) or last quarter's (+0.5M a quarter) on a customer base growing 7% a year
Impaired = modelled as at risk of being lost, not as zero today